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These days, it’s hard to overlook the colorful sweatpants, crewnecks, or tank tops with a subtle 6PM stitching in the streets of any major German city. The younger generation of German streetwear enthusiasts wears the pieces. National and international musicians and celebrities also wear them. The pieces show the influence of 6PM. 6PM is one of the most exciting and rising German streetwear brands.
Founder Achraf Ait Bouzalim, who started 6PM in 2016, has become a sort of idol to his fans. Achraf Ait Bouzalim started early. He realized streetwear brands have immense potential. So, he decided to give it a try and founded his own brand, 6PM. All beginnings are hard. Achraf realized that designing clothes isn’t enough to succeed in fashion. Every brand needs to reach its customer base and community. It must also create lock-in effects. This is especially important in a volatile industry like fashion. After a few struggling months in 2017, Achraf decided to partner with PAPA OSCAR Ventures in 2019. He wanted a head start, a competitive benefit, and to build a legacy with 6PM.
Streetwear was born out of the lack of access to high fashion. It has always held the idea of accessible clothing at its core. With these principles in mind, Achraf wants everybody to be part of the 6PM community. He wants everyone to join, no matter their income or social status. He sends discount codes or even free clothing to those who might not afford his pieces. He also enjoys the support of some of our generation’s most prominent music industry stars. Swiss platinum producer OZ is an early 6PM supporter. German rappers like Yung Hurn and Reezy, and international celebrities like Lil Baby and DJ Khaled also love 6PM. German youth love 6PM too.
6PM’s business model seems simple yet disruptive. Throughout the year, 6 PM releases 5-7 collections roughly every 6 weeks. Collections drop on Fridays at exactly 6 pm. 6PM collections are highly limited and thus sell out within minutes. This creates an unbelievable scarcity, hype, and FoMo (Fear of missing out) effect. The sales strategy is not enough. Unique designs and cutting-edge collaborations form the basis of the company’s success. It’s also thanks to the founder, Achraf, who established 6PM. Achraf tries to be as close and approachable to his customers as possible.
The 6pm hoodie design boasts a classic appeal. The garment’s prominent feature is a skillfully embroidered 6pm logo on the chest. It serves as the focal point. We crafted the blend from 80% cotton and complemented it with 20% polyester. It offers a comfortable yet durable fabric that balances breathability with warmth. The pullover style and hood make the 6pm hoodie versatile and cozy. It’s perfect for various weather conditions and casual occasions. Ribbed cuffs add comfort. They enhance the fit and contribute to the garment’s aesthetic appeal. The ribbed cuffs offer a snug yet flexible fit around the wrists. They prevent cold drafts and provide a tailored look. This design harmonizes practicality with style. It ensures a fashionable and functional piece that embodies the brand’s identity. The design also prioritizes wearer comfort and quality
The 6pm t-shirt has a classic crewneck style. It has a touch of sophistication with its embroidered 6pm logo adorning the chest. Crafted with a blend of 90% cotton and 10% polyester, this 6pm t-shirt ensures both comfort and durability. Cotton provides a soft, breathable feel against the skin. The polyester adds resilience, retaining the shirt’s shape after wear. Its short sleeves offer a relaxed, casual vibe suitable for various occasions. It is perfect for a laid-back day out or a casual gathering. The crewneck design is simple, making it versatile for styling. You can easily pair it with jeans for a casual look. You can also dress it up with a blazer for a smart-casual ensemble. The embroidered logo adds a subtle yet distinctive touch. It elevates the shirt’s aesthetic appeal. This t-shirt is a versatile and trendy wardrobe essential.
The 6pm jacket embodies sophistication with its sleek design and distinctive branding. The iconic 6pm brand logo adorns the chest. It makes a bold statement, commanding attention with its minimalist yet powerful appeal. We crafted this zip 6pm jacket with a mix of cotton, polyester, and hints of leather. It offers a luxurious feel and durability, blending comfort and style. Its long sleeves provide versatility. It’s perfect for transitional weather or cool evenings. The cotton base ensures breathability, while polyester enhances resilience against wear and tear. The subtle incorporation of leather accents elevates the jacket’s aesthetic. It adds a touch of timeless elegance. The garment encapsulates modern fashion sensibilities while retaining a classic charm. It is ideal for both casual outings and semi-formal occasions. I placed the logo on the chest. It serves as a hallmark of quality and sophistication.
Sweatpants have evolved from mere loungewear to a fashion staple. They offer equal comfort and style. They comprise 80% premium cotton. This ensures breathability and softness against the skin. It is ideal for all-day wear. The remaining 20% is usually a blend of polyester and elastane. This blend provides durability and stretch, allowing freedom of movement. These 6pm sweatpants stand out because of their subtle yet distinctive touch. We embroidered the 6pm logo on the legs. This small detail adds a touch of exclusivity and sophistication. It appeals to fashion-conscious individuals seeking comfort and subtle branding. The logo serves as a mark of quality, enhancing the appeal of the garment. Sweatpants are alluring for their materials and comfort. They are also versatile. They transitioned from casual outings to relaxed work-from-home attire. They meet the demands of modern lifestyles while embodying comfort and style.
The 6 PM Zipper Hoodie strikes the perfect balance between style and practicality. We created this hoodie with the highest precision to blend style and functionality. It aims to improve the overall user experience. The 6pm kangaroo pocket is not only stylish. It also has a secret sleeve for your phone. This makes it easy to reach even the most important things, like your essentials. The zipper garage is designed with your comfort in mind. This eliminates chafing and provides a smooth fit. This dual-use elastic zipper pull can be a lifesaver for hair ties as well, especially handy for gals on the run. Thumbholes give a sporty touch to your hands. They also keep them warm in colder temperatures. 6pm zip hoodie is overfit, comfortable and stylish. It has just the right amount of freedom. The size is good enough around the waistband—not too short, not long that can make a person look shapely. Take your casual style up a notch with the 6 PM Zipper Hoodie that is smartly practical and stylish at the same time.
The 6pm Cargos epitomize an ideal blend of form and function. They are tailored for high-intensity workouts. These cargo pants are designed for performance, with a lightweight and breathable design. They ensure optimal comfort during vigorous activities. The materials used in their construction are a strong cotton or cotton-wool blend. These materials are durable. This ensures they can withstand wear and tear and harsh environmental conditions. Cargo pants are recognized for their loose fit. They allow unrestricted movement at the knees and hips, catering to the dynamic demands of intense workouts. The 6pm cargos pants are practical, with two side pockets for storage. They also have distinctive logo embroidery, adding a stylish touch to their utilitarian design. In essence, 6pm Cargos marries functionality with a contemporary aesthetic. They are an essential choice for those seeking both performance and style in their activewear.
6pm is the discount retail division of Zappos, Inc. We’ve been serving customers some of the best deals and discounted fashion online. We’re unique in the marketplace. We offer thousands of new styles, authentic brands, and a huge variety of fashion for the whole family. Stocks run out, so if you see something you like, buy it! We want to exceed your expectations by giving you great value from a trusted source. Plus, our deals are too good to pass up! We also have a physical outlet store. We hope you love 6pm and enjoy your shopping experience with us!
